One tag. One identity. Every animal accounted for.
A herdID tag gives each animal its own digital identity and a record that updates live. You always know which animal it is, where it is and who owns it, without anyone walking up to read a tag.
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An ordinary ear tag versus a herdID tag
Ordinary ear tag
- Read by eye, so someone has to reach the animal
- Records nothing about where the animal has been
- Counting means walking the herd
- Tells nobody if the animal is taken
herdID tag
- Identifies the animal on its own, with no one nearby
- Builds a live history of location and movement
- Shows the herd count on screen
- Alerts the owner and workers if the animal is taken
What a digital identity gives you
A live count
See how many animals there are at any time, with no manual counting.
Proof of ownership
Every animal is linked to its registered owner.
Traceability
Follow the animal from the farm to the market, with every move on record.
Location history
See where the animal is now and where it has been.
Theft and straying alerts
Owners and workers are alerted the moment an animal leaves its boundary or is taken.
Early warning of illness
Each tag reads the animal's temperature, so an unwell animal is flagged early.
How an animal gets its identity
Tag
A tag that is hard to remove or tamper with is fitted to the animal's ear.
Register
The animal is registered to its owner in the system.
Live record
The tag reports straight to the platform, and the record updates as the animal moves.
An identity that grows into a full animal record
Location and ownership are the start. Over time, each animal's record will also hold its health and farm history.
Health records and vet notes Coming next
Illness, treatment and vaccinations on the animal's record.
Breeding and feeding Coming next
Breeding history and feeding schedules for each animal.
Reports and insights Coming next
Trends across the herd, to help make better decisions.
An identity you can trust
An identity is only worth something if it cannot easily be faked or removed. herdID tags use anti-tamper technology, and each animal has one record in the system.
Built for trust
- Anti-tamper technology on every tag
- One record for each animal
- Readings sent live to the platform
Questions
What does the tag measure?
The animal's location and temperature.
Does it need mobile network coverage?
Yes. Tags send their readings live, so they need network coverage to report.
Can someone remove the tag?
Tags use anti-tamper technology, so they are hard to remove or interfere with.
See it on your herd
Tell us about your farm or programme and we will propose a pilot.